Tensar International, the global leader in geosynthetic construction technology, recently appointed Mike Lawrence as Executive Vice President of the Americas. Lawrence will spearhead strategic leadership support in the United States, Canada and Latin American regions and drive growth in these emerging markets.
“We are proud to have Mike join our Tensar team in this crucial role,” said Don Meltzer, Tensar President and CEO. “With his vast industry experience and leadership capabilities, we are confident that we will see immediate growth within untapped markets as well as the furthering of our brand across the Americas.”
In this role, Lawrence will oversee the sales and marketing teams within Tensar’s Roadway and Grade Separation Solution product lines. Lawrence will lead his team to leverage Tensar’s technical and competitive cost value for safe, reliable and non-conventional site development solutions.
“My goal is to grow our business across these regions, develop and enhance loyal relationships, and introduce Tensar’s brand to new, growing markets,” Lawrence said. “I am extremely excited to work with the second-to-none sales and marketing team behind Tensar’s high standard product offerings.”
Prior to joining Tensar, Lawrence dedicated over 30 years of experience in the building and engineered materials sector. Most recently, he served as Senior Vice President & General Manager of Engineered Products for the Americas region at Johns Manville. Lawrence holds a Bachelor of Science in Business Administration from American University in Washington, D.C., and an MBA in International Business from Fairleigh Dickinson University in New Jersey